dtЦифровая трансформацияDigital Transformation2522-96132524-2822Educational Establishment “Belarusian State University of Informatics and Radioelectronics”10.38086/2522-9613-2020-4-21-33dt-556Research ArticleЭКОНОМИЧЕСКИЕ НАУКИECONOMIC SCIENCESСоциальный капитал и социальные сети в условиях цифровизации: взаимовлияние и особенности реализацииSocial Capital and Social Networks under the Conditions of Digitalization: Interconnections and Implementation Featureshttps://orcid.org/0000-0002-7837-2782ЖуковскаяО. Ю.ZhukovskayaO. Y.

Кандидат экономических наук, доцент, доцент кафедры инноватики и предпринимательской деятельности 

ул. К. Маркса, 31, 220030, г. Минск

Candidate of Science (Economics), Associate Professor, Associate Professor of the Innovatics and Entrepreneurial Activity Department 

31 K. Marx Str., 220030  Minsk

oyzhukovskaya@gmail.comБелорусский государственный университетBelarusian State University202007012021042133Copyright © Жуковская О.Ю., 20212021Жуковская О.Ю.Zhukovskaya O.Y.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://dt.bsuir.by/jour/article/view/556

Целью статьи является анализ новых аспектов накопления и использования, а также возможностей роста важной детерминанты благосостояния – социального капитала – во взаимосвязи с активным развитием социальных сетей в условиях цифровизации и современной социально-экономической ситуации. Исследованы взаимовлияние, а также развитие социального капитала, социальных медиа и социальных сетей в контексте концепции цифрового разрыва. Предложено выделение цифрового социального капитала с учетом различных источников и эффектов данного социально-экономического феномена. Кроме того, проведён эконометрический анализ социального капитала, различных социально-экономических показателей, а также онлайн-активности. На основе количественных и качественных аспектов современного социального капитала рассмотрены социальные медиа и социальные сети, информационно-коммуникационные технологии (далее – ИКТ) с учетом дуалистической природы сети интернет, а также цифровизации.

The goal of the article is to analyze the new aspects of accumulation and usage, as well as the opportunities for growth of an important determinant of well-being – social capital – in connection with the active development of social networks under the conditions of digitalization and current social and economic situation. The interconnections as well as the development of social capital, social media and social networks in the context of the digital divide concept were investigated. It was suggested to distinguish digital social capital taking into account different sources and effects of this social and economic phenomenon. In addition, the econometric analysis of social capital, various social and economic indicators, as well as online activity was conducted. Based on the quantitative and qualitative aspects of modern social capital, social media and social networks, information and communication technologies (hereafter – ICT) were analysed, considering the dual nature of the Internet as well as digitalization.

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The authors declare that there are no conflicts of interest present.