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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">dt</journal-id><journal-title-group><journal-title xml:lang="ru">Цифровая трансформация</journal-title><trans-title-group xml:lang="en"><trans-title>Digital Transformation</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2522-9613</issn><issn pub-type="epub">2524-2822</issn><publisher><publisher-name>Educational Establishment “Belarusian State University of Informatics and Radioelectronics”</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.35596/1729-7648-2023-29-2-13-23</article-id><article-id custom-type="elpub" pub-id-type="custom">dt-754</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЭКОНОМИЧЕСКИЕ НАУКИ, ОБРАЗОВАНИЕ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ECONOMIC SCIENCES, EDUCATION</subject></subj-group></article-categories><title-group><article-title>Особенности функционирования цифровых рынков</article-title><trans-title-group xml:lang="en"><trans-title>Features of Digital Markets Functioning</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Головенчик</surname><given-names>М. Г.</given-names></name><name name-style="western" xml:lang="en"><surname>Goloventchik</surname><given-names>M. G.</given-names></name></name-alternatives><bio xml:lang="ru"><p>ст. преп. кафедры экономической безопасности</p><p>220030, г. Минск, ул. Ленинградская, 20</p></bio><bio xml:lang="en"><p>Senior Lecturer at the Department of Economic</p><p>220030, Minsk, Leningradskaya St., 20</p></bio><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Головенчик</surname><given-names>Г. Г.</given-names></name><name name-style="western" xml:lang="en"><surname>Goloventchik</surname><given-names>G. G.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Головенчик Галина Геннадьевна, к. э. н., доцент кафедры международных экономических отношений</p><p>220030, г. Минск, ул. Ленинградская, 20</p><p>Тел.: +375 44 710-69-05</p></bio><bio xml:lang="en"><p>Goloventchik Galina Gennad’evna, Cand. of Sci., Associate Professor at the Department of International Economic Relations</p><p>220030, Minsk, Leningradskaya St., 20</p><p>Tel.: +375 44 710-69-05</p></bio><email xlink:type="simple">galinagoloventchik@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Белорусский государственный университет</institution></aff><aff xml:lang="en"><institution>Belarusian State University</institution></aff></aff-alternatives><pub-date pub-type="collection"><year>2023</year></pub-date><pub-date pub-type="epub"><day>16</day><month>06</month><year>2023</year></pub-date><volume>29</volume><issue>2</issue><fpage>13</fpage><lpage>23</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Головенчик М.Г., Головенчик Г.Г., 2023</copyright-statement><copyright-year>2023</copyright-year><copyright-holder xml:lang="ru">Головенчик М.Г., Головенчик Г.Г.</copyright-holder><copyright-holder xml:lang="en">Goloventchik M.G., Goloventchik G.G.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://dt.bsuir.by/jour/article/view/754">https://dt.bsuir.by/jour/article/view/754</self-uri><abstract><p>Переход от индустриального общества к открытому информационному обществу, основанному на цифровых технологиях, сопровождается формированием и становлением цифрового рынка, что требует усиления внимания ученых к комплексному и более детальному исследованию социально-экономических проблем и последствий данного процесса. В статье рассмотрена сущность объектов и субъектов цифрового  рынка,  освещена  специфика  цифровых  товаров  и  услуг.  Раскрыто  содержание  электронной торговли как основного сегмента цифрового рынка, дана краткая характеристика рынка цифровых услуг.</p></abstract><trans-abstract xml:lang="en"><p>The transition from an industrial society to an open information society based on digital technologies is accompanied by the formation and becoming of a digital market, which objectively requires increased attention of scientists to a comprehensive and more detailed study of socio-economic problems and the development of the consequences of this process. Due to the relevance of the proposed topic, the article examines the essence of objects and subjects of a digital market, highlights the speciﬁcs of digital goods and services. It reveals the content of e-commerce as the main segment of a digital market, gives a brief description of a digital services market.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>цифровые технологии</kwd><kwd>цифровой рынок</kwd><kwd>цифровые товары</kwd><kwd>цифровые услуги</kwd></kwd-group><kwd-group xml:lang="en"><kwd>digital technologies</kwd><kwd>digital market</kwd><kwd>digital goods</kwd><kwd>digital services</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Øverby, H. Introduction to Digital Economics: Foundations, Business Models and Case Studies / Н. Øverby, J. A. Audestad; 2nd ed. // Springer Nature Switzerland AG. 2021. 370 р.</mixed-citation><mixed-citation xml:lang="en">Øverby H., Audestad J. A. (2021) Introduction to Digital Economics: Foundations, Business Models and Case Studies. 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