From Flow to Value: How Mobile Marketing is Reshaping the Digital Trade Ecosystem
https://doi.org/10.35596/1729-7648-2025-31-4-38-46
Abstract
With the accelerated development of the global digital economy, digital commerce is becoming an increasingly important part of global trade. At the same time, widespread mobile internet penetration and technological advances are creating unprecedented marketing channels and transaction scenarios. Mobile marketing plays a significant role not only in traditional e-commerce but is also gradually becoming a key factor in the transformation of the digital commerce ecosystem. This article demonstrates how mobile marketing is reshaping user engagement paths, conversion mechanisms, transaction logic, and brand relationships, thereby profoundly influencing the development models and trends of digital commerce.
About the Authors
I. Dzeraviaha
Belarusian State University
Belarus
Belarus
Dzeraviaha I., Cand. Sci. (Econ.), Professor, Professor at the Department of Financial Control, Analysis and Audit
Minsk
Yuting Zhang
Belarusian State University
Belarus
Belarus
Zhang Yuting, Postgraduate at the Department of Banking Business and Financial Technologies
Minsk
Zhengyi Song
Belarusian State University
Belarus
Belarus
Song Zhengyi, Postgraduate at the Department of Analytical Economics and Econometrics
220030, Minsk, Karla Marksa St., 31
Tel.: +375 29 291-75-25
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Review
For citations:
Dzeraviaha I., Zhang Yu., Song Zh. From Flow to Value: How Mobile Marketing is Reshaping the Digital Trade Ecosystem. Digital Transformation. 2025;31(4):38-46. https://doi.org/10.35596/1729-7648-2025-31-4-38-46
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