Training of Specialists in the Field of Electronic Marketing: Staff for the Digital Economy of the Republic of Belarus
Abstract
The tendencies of development of marketing in conditions of digital transformation of economy are considered in the article. The concept of electronic marketing is presented. The condition of training of specialists in the field of electronic marketing in the Republic of Belarus is described. The necessity of training of specialists in the field of e-marketing on the second stage of higher education is substantiated. The special features of this field of study are distinguished in comparison with the baccalaureate and in comparison with related directions of the master's programm.
About the Authors
L. I. Arhipova
Belarusian State University of Informatics and Radioelectronics
Belarus
Candidate of Sciences (Economics), Associate Professor, Associate Professor of the Department of Economics of BSUIR
Belarus
Candidate of Sciences (Economics), Associate Professor, Associate Professor of the Department of Economics of BSUIR
E. N. Zhivitskaya
Belarusian State University of Informatics and Radioelectronics
Belarus
Candidate of Sciences (Technology), Vice-rector for Educational Work
Belarus
Candidate of Sciences (Technology), Vice-rector for Educational Work
L. P. Knyazeva
Belarusian State University of Informatics and Radioelectronics
Belarus
Candidate of Sciences (Physics and Mathematics), Associate Professor, Department of Economics
Belarus
Candidate of Sciences (Physics and Mathematics), Associate Professor, Department of Economics
I. V. Marakhina
State Committee for Science and Technology of the Republic of Belarus
Belarus
Candidate of Sciences (Economics), Associate Professor
Belarus
Candidate of Sciences (Economics), Associate Professor
V. A. Parhimenko
Belarusian State University of Informatics and Radioelectronics
Belarus
Candidate of Sciences (Economics), Associate Professor, Head of the Department of Economics
Belarus
Candidate of Sciences (Economics), Associate Professor, Head of the Department of Economics
References
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Review
For citations:
Arhipova L.I., Zhivitskaya E.N., Knyazeva L.P., Marakhina I.V., Parhimenko V.A. Training of Specialists in the Field of Electronic Marketing: Staff for the Digital Economy of the Republic of Belarus. Digital Transformation. 2017;(1):38-44. (In Russ.)
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